Brigitte EvansIt would be crazy not to include social media platforms in your marketing strategy. Every company can benefit from social media if they know how to use it. The goal is to turn likes into profit but to get likes you have to improve your social media presence.
In order to do so, you have to try different tactics. Sometimes, you will have to get into the head of your customers, but sometimes you can just use smart tips. So, let’s start.
Share posts just before or after the hour
Do you check your social media platforms while waiting for an appointment or meeting? Well, other people are doing it, too. Why is this important?
For starters, it’s rare for someone to set a meeting at 10:15 AM. It will probably start at 10 AM, so people will check their social media platforms just before 10. Therefore, you should schedule your posts just before the full hour, or even just after. If you do so, you may catch people who are checking social media just before or just after a meeting or appointment. Also, think about common lunch and dinner times. Give people something they’ll enjoy while they are on a lunch break.
Communicate with potential customers
Direct promotion is not always a good choice. Fortunately, you can also engage your audience by communicating with them. Find out where your potential customers “hang out” and analyze their habits. Try to start a discussion with them because this will bring them to your page and probably your website.
This will increase your social media presence, bring you loyal customers and promote your brand. So, find out what’s trending in the industry and participate in a conversation. Plus, people like to see that there is a real person behind a page.
Be responsive
Nowadays, people prefer to communicate with businesses via social media and they expect a quick response. You can’t just schedule your week posts and forget about your page.
Whether they are sending a message or posting a comment, you have to stay active and respond to your customers. That means that you will sometimes have to work on holidays, but this is a small price to pay in order to get more customers. Your company might be small, but the fact is that social media never sleeps. Whenever someone posts to your page, they are doing you a favor; so, simply thank the customer who posts. If you stay responsive, your customers will know that you care about them.
Track your metrics
How will you know which kinds of posts are the best for your company unless you pay attention to the metrics? Social media metrics are bringing as to a whole new level of marketing, a level where you have a lot of data in your hands. Use it to better understand your audience and engage them because branding on social media can be crucial to your success.
But to become successful in your field, it’s not enough just to share random posts and hope someone will react. As you may know, sometimes it’s confusing to see which metrics are actually important for your company. With all the work you have to do for your business, it’s understandable if you don’t have time to think about online branding. If that is the case, you can always hire a professional to help you, like this branding agency from Melbourne.
Tell your story with pictures and videos
Draw attention to your post by telling your story through pictures and videos. Pictures can tell a thousand words, so put inspiring text and link to the description and wait for people to click and share your post.
Pictures and videos are especially important for hair salons because people will only trust you if they see your work. Share “before and after” photos in order to engage potential customers and make them want to come to your salon.
Pick a right social network
There are too many social networks, so it’s impossible to stay active on all of them. In order to choose the right one, you have to think about your target audience and your business goals. Which platform fits your hair salon best?
Almost every business and almost every person has a Facebook page, but Instagram is the fastest growing network. You can focus on both, but maybe there is some other social media platform that fits better with your target group. But don’t overextend yourself – focus your efforts on one or two platforms, so you can get better results.
Conclusion
Don’t forget that content is king on social media. Whit so much content available, you have to distinguish yourself from others and give people value they respect. Don’t try to be equally present and active on every platform because that will get you nowhere.
As a hair salon owner, your goal is to have loyal customers that will spread the word about your work. If you are committed to them and their values, they will keep coming.
Taper Up Team